Course Overview: During this semester in digital marketing, we looked at the main idea of digital marketing, and how different companies use it strategically. In this process we learned about the digital marketing environment, the digital consumer, email marketing, social media marketing, and the use of AI in marketing. All these aspects are very important … Read more
Key Metrics Introduction: This week in my digital marketing class, we looked at how our websites are doing. Through using Google Analytics (GA4), I was able to measure things such as user acquisition, page views, and demographic details. These aspects are important because user acquisition shows how many new users are viewing your website, page … Read more
Positive Review Analysis: Review Collection: This week, I am looking at positive reviews for Nike using google reviews. Using Chat GPT, I will analyze the reviews to find what customers are most satisfied about, key words in the reviews, and what is suggested in the reviews. Analyzing Positive Reviews: First Analysis: To find information on … Read more
Positive Review Analysis: Review Collection: This week, I am looking at positive reviews for Apple using google reviews. Using Chat GPT, I will analyze the reviews to find what customers are most satisfied about, key words in the reviews, and what is suggested in the reviews. Analyzing Positive Reviews: First Analysis: To find information on … Read more
Customer Persona for Nike: While learning about the usage of AI in my digital marketing class, I was able to create a customer persona, keyword searches for Nike, and allow AI to create a blog post for this company. The use of AI was able to create a customer persona of Jordan Miller, a 19 … Read more
Customer Persona for Apple: While learning about the usage of AI in my digital marketing class, I was able to create a customer persona, keyword searches for Apple, and allow AI to create a blog post for this company. The use of AI was able to create a customer persona of Alex Morgan, a 19 … Read more
The second company we are going to look at is Nike. Nike is a high performance athletic brand. They target many different personas but mainly target athletes who value performance and style. Nike has grown a lot over the past few years creating new activewear that is comfortable, stylish, and compatible with many sports activities. … Read more
Firstly, we are going to look at the customer profile for the company Apple. Apple’s goal is to create an innovative and premium user experience through ecosystem software. This allows the services to generate productivity and creativity while still emphasizing design, simplicity, and privacy for customers worldwide. Customer profile: Demographic information: -Age: 18-34 years old … Read more