Customer Persona for Nike

The second company we are going to look at is Nike. Nike is a high performance athletic brand. They target many different personas but mainly target athletes who value performance and style. Nike has grown a lot over the past few years creating new activewear that is comfortable, stylish, and compatible with many sports activities. … Read more

Customer Persona for Apple

Firstly, we are going to look at the customer profile for the company Apple. Apple’s goal is to create an innovative and premium user experience through ecosystem software. This allows the services to generate productivity and creativity while still emphasizing design, simplicity, and privacy for customers worldwide. Customer profile: Demographic information: -Age: 18-34 years old … Read more